As a traditional business owner, I was always keen on researching new ways to market my business. I invested a lot of time and money in coaching, books and courses. Precious time spent away from doing what I enjoy in my company.
I realised when social media came along that it would be a great way to promote my business but had no idea where to start!
I was far from a millennial, and this new social media thing just didn't come naturally to me. I spent time studying influencers and businesses, just watching and learning before gaining the confidence to try it myself! I found Facebook and Instagram the most exciting and fun platforms to grow my business.
My research has taken me past so many business accounts, and I suddenly had the realisation that within the car industry, the feeds seem very 'samey'. I realised that I could help many companies in the auto industry get started and effectively use social media platforms to increase their profits.
I hadn't come across a clear and easy to understand guide to Instagram, so I created my own!
I'd love to hear what you think.